VivaAir & TARMAC: breaking Revenue Management axioms
Betting on joint growth

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Montevideo. January 2021.
Viva Air, the leading group of Low-Cost airlines in the region, and TARMAC, a consulting firm specialized in RM & Pricing, have decided to extend their relationship and continue working together during 2021. Through the outsourcing of Revenue Management processes, an experience that began in September 2020, and the collaboration of an expert local team have achieved performance results superior to periods prior to the Covid-19 pandemic.
 

About VIVA AIR

We reaffirm our promise to reactivate the economy of a region and to connect people and businesses in a safe way, at the best prices. This objective, added to the confidence of travelers for our services when flying and our certified biosecurity protocols, have been decisive factors for the reactivation. Under this scenario, the BPO service has been decisive.

“Since we resumed our operations the recovery of income has occurred quickly. We have reached a healthy load factor in Colombia and in Peru close to 85%. We registered a substantial increase in the number of travelers at a holding level and became the second airline in Colombia with a market share of 24%." - Rodrigo Rioseco, RM Manager.

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ABOUT TARMAC

BPO is an alternative that allows airlines to have a fast and efficient implementation of RM best practices. The experience with Viva Air has been very positive, achieving excellent results in a short time by standardizing processes and adapting RM strategies to changes in demand or in response to competitors.

“For this second stage the objective of BPO is to consolidate the results obtained. Redesign flight strategies in greater detail, incorporate non-traditional data sources and new technology into optimization that will allow to continue improving results without affecting Viva Air's objective: to be the most convenient alternative in an extremely dynamic, changing and competitive market" - Juan Afeltra, Creator of TARMAC.

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